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 Some
people are passionate about cars while other people love gardening
or music. Since his undergraduate days at Florida State University,
Dr. Bob Kelley has always had a passion for organization culture.
In 2004, he founded Pure Culture Consulting, Inc. to help
organization leaders build committed, ethical cultures that
are aligned with the strategy of the organization. Bob has
been speaking publicly since 1987 and during that time has
shared his inspirational messages about strategic leadership,
retail leadership, customer service, ethics, and high-performance
teams to thousands of people in the U.S., Canada, and Europe.
Since the early nineties, Bob has conducted well over 300
speeches and seminars. He is known for his passionate, lively
delivery. He possesses a unique blend of human resource, operational,
and educational experience that you won’t find with
many consultants. Since founding Pure Culture Consulting, Bob has worked with CEO's (both public & private) int the retail, distribution, manufacturing, healthcare, insurance, architecture, and engineering industries.
Bob spent 17 years assisting Jim and Bob Ukrop, owners of
one of the world’s most innovative supermarket chains,
build and sustain a strong culture. Ukrop’s has been featured
in numerous books and articles including Discovering the Soul
Of Service and 101 Companies that Profit from Customer Care.
It was also chosen as one of the Top 100 Companies in
America to Work For by Fortune Magazine from 1999 to 2004.
At Ukrop’s Super Markets Inc., Bob served the organization
first as vice president of human resources and then for 13
years as vice president in charge of store operations. Bob
understands the pressures and challenges associated with competition.
He has fought the hard battles with Wal-Mart, Kroger, Costco,
and other powerful national retailers. He has lead his teams
through hurricanes, snow blizzards, new market entries by
competitors, and a host of other challenges.
Bob’s work experience also includes 7 years at Philip
Morris USA working in training, labor relations, and organization
planning and development. Bob gained tremendous experience
serving as an analyst in handling day-to-day grievance activity
as well as joint economic negotiations with the BCTWIU and
IAMAW. He helped coordinate assessment centers as well as
succession-planning processes. It was at PM that Bob began
to craft his training design and facilitation skills.
During graduate school, Bob spent two summers working as
a white-water raft guide. He delivered furniture for This End
Up Furniture Company and he also taught GED equivalency to
at-risk youth. He has sold vacuum cleaners at a department
store, and spent 8 years during high school and college working
just about every job you can in the restaurant business- including
the role of Trader Vic at Stanley Stegmeyer’s Hodge
Podge Restaurant.
He holds a doctorate in education from the College of William
and Mary and a masters from VCU. Bob graduated in 1977 with
a BA in psychology from Florida State University. He currently
teaches graduate and undergraduate classes in human resource
strategy, talent management, and compensational benefits
at the University of Richmond.
He has been very involved in the Richmond, Virginia community
since 1982, most recently as Chairman for the American Heart
Association and Heart of the Team (www.heartoftheteam.org). One of Bob’s
greatest thrills was being an Olympic Torch Bearer along Pennsylvania
Avenue in Washington D.C. prior to the 2002 Salt Lake City
Winter Olympics.
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